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Google Wallet Ad Released on YouTube, Service Probably Launching Today

Google has dished out a new ad on YouTube for its upcoming Google Wallet mobile payments service, indicating that it might be nearing its launch.

The ad is a reworked version of a scene from popular yesteryear American sitcom ‘Seinfeld’ and features George Costanza.

In the ad, Costanza comes across a poster for Google Wallet and promptly tries to fit a reminder in his already stuffed wallet, which contains all kinds of payment slips and bills. The wallet finally explodes scattering the contents everywhere.

With the ad, the company is trying to imply that wallets are a thing of past and users no longer need to worry about storing bills and other slips in their wallets.

It also means that the service is nearing its launch. Google has partnered with CitiBank to allow users to make payments from their mobile phones, by simply waving them at a special cash register. This can be done via Near Fields Communication technology, which comes integrated in some phones.

Google would need to make sure that Android smartphone in the future comes with a standardised NFC chip for its mobile payments service to take off.

According to Washigton Post (opens in new tab), the company is expected to launch the service today.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.