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HTC Bliss Smartphone Gets Renamed Rhyme

What appear to be official pictures of the HTC Rhyme, formerly known as the Bliss, have emerged in Germany courtesy of

The phone (opens in new tab), which is aimed at a female audience and comes with a range of accessories, is set to be launched tomorrow and has attracted some negative comments because of the way it apparently stereotypes female users.

Oddly enough, the phone doesn't come with Beats audio technology even with a musically-inspired name like Rhyme, which leaves us to believe that Beats will be used mostly in the high end for now.

HTC hasn't said yet whether it will be releasing the phone in Europe but given that the pictures published by HTCInside point to Singapore, we wouldn't be surprised if it is only available in Asia for now.

The phone appears to be a variant of the HTC Desire S, with a 3.7-inch WVGA capacitive touchsreen, Android OS 2.3 Gingerbread and HTC Sense UI.

Expect the phone to come with a single core Qualcomm Snapdragon SoC clocked at 1GHz, 512MB RAM, a five-megapixel snapper and a front-facing camera, a microSD card slot and Wi-Fi amongst other features.

Europe and the UK in particular are tough markets and having similar smartphones could become quite confusing, especially given the current transition ahead of the launch of the iPhone 5.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.