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Google on an Expansion Spree, Buys Another Daily Deals Site

Mountain View based social media juggernaut Google Inc. has acquired yet another daily deals site - this time it’s the German based company named DailyDeal.

DailyDeal was founded a two brothers - Ferry and Fabian Heilemann nearly a couple of years back in 2009. Over the past two years, the company has successfully spread its wing over the all of Germany, Switzerland and Austria.

Much to the glory of the Heilemann brothers - the company has managed to pocket a larger stake in the daily deal market in these countries in comparison to more established sites such as GroupOn.

The company brags that it had sold over 252,000 coupons in the first 3 months of 2011 itself. Following its success in and around Germany, DailyDeal was currently preparing to start its campaign in Belgium, Luxemberg, Scandinavia and the Netherlands.

“As more and more people go online to find the latest, most relevant deals, we’re exploring new ways to help consumers get the best local deals out there," a Google spokesperson said in a statement to PCMag (opens in new tab).

"The DailyDeal team has an incredible track record in this space, and we look forward to working with them,” he added.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.