Privacy watchdog Information Commissioner’s Office (ICO) has revealed that UK citizens are slowly and gradually becoming increasingly vocal about the number of spam text messages that they receive.
According to a report by BBC News, ICO has obtained over 618 complaints containing unrequested marketing messages from April 2010 to April 2011. The BBC report also claims that the figure has almost doubled since April this year, and as of now, 1,008 complaints have been registered by the privacy watchdog.
Spam messages are, in short, advertisements sent via text messages to customers even though they never requested for those.
"The reason that people do this is to make money. They send out text messages using sophisticated computer equipment buying untraceable SIM cards", said the ICO's Simon Entwhistle, according The Inquirer.
“If they send out 100 texts and one person replies that's some money made for them. They can sell that one claim on, times that by a million they can make a lot of money out of this business," he added.
Unfortunately though, as the ICO explained, sending of spam messages as of now, do not come under the category of criminal offence.