The BBC has created a new homepage for its website.
The new homepage, which has been made available as a beta design, has been launched along with the existing homepage so that users can compare the two and give BBC their feedback.
The homepage redesign is a part of BBC’s ‘Delivering Quality First’ initiative, which was unveiled in January after it announced the cutting of 360 jobs, and is aimed at revamping the BBC homepage which receives more than 9 million page views in a single week, as reported by The Telegraph.
“We’ve made improvements progressively to the BBC Homepage since it launched in 1997. The beta version launched today represents a real step change: we’ve rebuilt from first principles to deliver an intuitive experience which makes it easier for users to explore the wealth of BBC content on the web than ever before,” said General Manager of News and Knowledge, BBC Future Media, Phil Fearnley.
The BBC said the revamped homepage will go live later this afternoon at which time it will start taking user feedback into consideration.