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OnLive Launches UK-Based On-Demand Gaming Service at 2011 Eurogamer Expo

OnLive has launched its brand new on-demand video game service at the 2011 Eurogamer Expo, hosted in London.

This new service, according to the company, includes a wide range of video games for the UK’s gaming-community. The company also states that all latest, high-end games will be made available for fans on-demand, regardless of the platform or its performance capabilities.

The games will be offered over an active Internet connection; the methodology will be no more complicated than that of streaming videos.

The company is also offering a free give-away of its OnLive Game System to all attendees of the EuroGamer Expo.

OnLive is providing the service with backing from telecom giant BT.

"This is a fantastic new service for the UK,” said managing director, BT Retail's Customer Service, Warren Buckley, as reportedby Techradar.

"The three months free PlayPack subscription is a great offer for BT broadband customers and there are no strings attached. It's not part of a contract and we're waiving usage allowances until the New Year. We just want to give our customers the chance to try it,” he added.