The price of the Xperia Play, Sony Ericsson's attempt to create a phone that looks like a gaming console, has dropped to an all time low of £199.99 at Expansys.
The original suggested retail price of the handset was £499.99 earlier this year and it is hard to believe that the handset was only launched seven months ago with great fanfare in Barcelona.
Nonetheless, either Sony Ericsson has decided to cut its losses and sell the phone at near cost price or they've decided to clear stocks ahead of a soon-to-come release.
The Xperia Play is the first Playstation phone, the handset comes with a Playstation App, a Playstation suite and even familiar Playstation-style controls.
The device is powered by a Qualcomm Snapdragon SoC clocked at 1GHz with 512MB RAM, 8GB onboard storage, a 1500mAh battery, a 4-inch 854x480 pixel capacitive touchscreen, a five megapixel camera plus a VGA front-facing one, and more.
As expected, it is powered by Android 2.3 Gingerbread and comes with Sony Ericsson's own Timescape UI. We suspect that a new Play is in the pipeline, one that could possibly be based on the same hardware as the Sony Playstation Vita.