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Google Product Search To Integrate Boutiques.com

Google has redesigned its Product Search Service into something more attractive to the eye; the service which is currently in beta, is not yet available in the UK.

However, Matt McGee of SearchEngineLand (opens in new tab) has a very nice screen capture of what it is set to look like, calling it very un-googley (and indeed stylish).

He went as far as to say that the new design would not be considered as being best practice when it comes to SEO because of the scarcity of text and the use of big images above the fold.

Google explained in its commerce blog that deeper pages will be redesigned as well to reflect the importance of everything visual.

This includes rolling out features like exploring visually similar styles and the machine learning and computer vision technology that were found on Boutiques.com

It's crucial to note that the first Product Search category to get that new face lift is clothing, and this coincides with the closure of Boutiques.com and other Like.com properties.

The former was launched last year as a prototype of what an elegant - at least visually - search environment could look like, and it seems that the experiment has now been concluded.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.