Google has redesigned its Product Search Service into something more attractive to the eye; the service which is currently in beta, is not yet available in the UK.
However, Matt McGee of SearchEngineLand (opens in new tab) has a very nice screen capture of what it is set to look like, calling it very un-googley (and indeed stylish).
He went as far as to say that the new design would not be considered as being best practice when it comes to SEO because of the scarcity of text and the use of big images above the fold.
Google explained in its commerce blog that deeper pages will be redesigned as well to reflect the importance of everything visual.
This includes rolling out features like exploring visually similar styles and the machine learning and computer vision technology that were found on Boutiques.com
It's crucial to note that the first Product Search category to get that new face lift is clothing, and this coincides with the closure of Boutiques.com and other Like.com properties.
The former was launched last year as a prototype of what an elegant - at least visually - search environment could look like, and it seems that the experiment has now been concluded.