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US Consumers Prefer 3D TV over 2D, HD TV Reveals Panasonic Study

A new study carried out in the TV marketplace in the U.S claims that the viewers in the country are big fans of 3DTV.

The study was conducted by research outfit Frank N Magid Associates on behalf of the Japan based consumer electronic appliance maker Panasonic, during Disney’s D23 Expo hosted by Anaheim in August.

The study claims that an overwhelming majority of the participants believed that 3DTVs were capable of enhancing their TV viewing experience significantly.

It further stated that 99 percent of the participant in the survey acknowledged that 3DTVs were “somehow better” than standard 2D and High Definition TVs.

“These are very positive and impressive responses,” Mike Vorhaus, President of Magid Advisors, a unit of Frank N Magid Associates said in a statement, according to this report by the website Advanced-Television.

“When it comes to 3DTV, consumers clearly like what they see. Their feelings are very reminiscent of the public’s response to HDTV in its early days,” he added.

Meanwhile, Panasonic has expressed its satisfaction over the findings of the study. Eisuke Tsuyuzaki, Panasonic Corporation of North America’s Chief Technology Officer said that just like in the case of HDTV, a consumer, once he or she experiences 3DTV will instantly become a fan.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.