Apple has sent an email with the subject line "Let's talk iPhone" to a number of journalists worldwide for an event which is set to take place next Tuesday, the 4th of October.
It is almost a certainty that the iPhone in question will be the iPhone 5. The event will happen at Apple's Cupertino headquarters in California rather than at the Yerba Buena Conference Center as is usually the case.
September is usually the month when Apple updates its iPod range or products and its iTunes software, and moving the iPhone to September could well mean that Apple's focus is now moving away from the portable media player to mobile devices completely.
The event will happen two weeks before Apple is expected to deliver its quarterly conference call to dish out details about its latest sales figures and expectations for next year.
It is widely expected that the event will also be where Tim Cook, the new Apple CEO, will update analysts and commentators about how well the new iPhone 5 will have performed.
Like past iPhone launches, ITProPortal.com will be covering the action live using multiple news feeds to give you a bird's eye view and the major highlights of the event as it happens.