Only a few months after it was acquired by AVOS, a company formed by YouTube founders Chad Hurley and Steve Chen, Delicious - once a subsidiary of the Internet giant Yahoo!, is finally back with a whole new avatar.
In 2010 reports surfaced that Yahoo! was planning to abandon the social bookmarking service. The company clarified that it was not planning to shut down the service, but was considering putting it up for sale.
Subsequently, AVOS purchased Delicious with the vision of taking “on the challenge of building the best information-discovery service on the web.”
The new Delicious avatar is accompanied by a revamped home-page, easy sign-up, modified site navigation, profile pictures as well as multiple word tagging amidst various other minor and major improvisations.
"After acquiring the service from Yahoo in April, we realised that in order to keep innovating over the long term, the eight-year-old site needed to be rebuilt from the ground up," sais the site's new owners in a blog post, according to this Pocket-lint article.
"The result is a new homepage, interface and back-end architecture designed to make Delicious easier to use," it added.