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RIM, Retailers Promote PlayBook by Slashing Price

Canadian smartphone maker Research in Motion has slashed the prices of its struggling PlayBook tablet device in hopes of boosting its sales.

The PlayBook tablet has not performed well since its launch, with RIM informing that it only sold 200,000 PlayBook units last quarter.

Now, the company has teamed up with prominent retailers to give the sales of the tablet some significant push, offering discounts, rebates and coupons.

Staples, Best Buy, and Office Depot have all knocked out $200 from the price of the PlayBook tablet.

According to PC Mag (opens in new tab), Staples and Office Depot have slashed the prices of all three versions of the tablet by $100 and are offering a further mail-in rebate of $100, while Best Buy is offering $100 discount on the tablets and a Best Buy gift card worth $100. The Best Buy offer is only valid till October 6.

“As mentioned on the Q2 earnings call on Sept. 15th, we have a number of promotional plans in place for the fall with our retail partners that are intended to drive sell-through and increase adoption of the BlackBerry PlayBook,” RIM said in an emailed statement to PC Mag.

“We are already starting to see some of these promotions being implemented in the form of instant rebates and gift cards within the consumer channel, and expect these promotions to continue into the holiday season,” the company added.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.