As Amazon’s Kindle Fire nears its launch, rumours have started pouring in about the design and feel of the device.
Sources have told gdgt (opens in new tab) that Amazon’s Kindle Fire looks pretty much like Research in Motion’s struggling PlayBook tablet PC device.
The similarity in design has been caused because Amazon reportedly hired the same company to make Kindle Fire that RIM did for the PlayBook - Quanta.
Amazon wanted to develop an Android based tablet to emulate the success of the iPad. Amazon’s internal Kindle development group, called Lab 126, decided not to develop the Kindle tablet because it was busy working on next generation e-ink technology.
Therefore, Amazon approached Quanta, which used the RIM PlayBook as the template for designing the Kindle Fire tablet. Apparently, Amazon ran into trouble with the design and had to compensate a bit by using a slower processor.
gdgt claims that the Kindle tablet is ‘supposed to be pretty poor’ and Amazon is using it as a ‘stopgap’ to enter the tablet PC market before the approaching Christmas holiday shopping season.
“But it's also not the most uncommon story, either: when you're breaking into a new market, sometimes you have to do whatever it takes to get in the game,” the site noted.