Amazon has unveiled its cheapest Kindle Ebook reader yet, one which is also 30 per cent lighter at 170 grams and boasts an 18 per cent smaller body, while sticking to the same 6-inch e-Ink screen that was pioneered by the original Kindle e-reader.
The device was announced earlier today by Jeff Bezos, the CEO of Amazon, during a press event in New York and will go on sale from the 12th of October on a first come first served basis.
Already, the online retailer has started to take preorders for the tablet at £89, a tad more (ed: significantly more) than the $79 that Amazon is charging in the US (ed: a LOT of these will sell on Ebay me thinks).
Like the old models, the new Kindle also has built in Wi-Fi and 10 per cent faster page turns for what Amazon calls "seamless reading" which hints at a faster processor (or new page technology).
Physically, the new Kindle lacks the distinctive keyboard of its predecessors and sees the introduction of a central home button and four function buttons, two on each side.
At 8.7mm, it is as thin as the Toshiba Excite AT-200 and the Samsung Galaxy Tab 10.1 and offers a screen resolution of 800x600 pixels.