Google announced back in August that it will be rebuilding the backend of Blogger, its popular blogging solution, to keep pace with the rest of the competition (that's Wordpress, Tumblr and Facebook), and has introduced a new update called Dynamic Views.
In a blog post published yesterday, Antin Harasymiv, Software Engineer at Google, shed light on what he described as "a unique browsing experience that will inspire your readers to explore your blog in new ways".
It is actually a number of new templates (seven in all) that will allow bloggers to present the same content in a number of different ways. Not only are they interactive, they are also faster (by 40 per cent) and according to Google, will encourage readers to explore blogs more.
Bloggers will be able to change their template easily but, interestingly, you will only be able to use one template at a time. Readers will still be able to navigate a blog in any of the seven ways simply by selecting from a pull down menu.
Google promises more ways to customise Dynamic Views in the forthcoming weeks; for now, that is limited to changing the header image and customising the background colours.