Skip to main content

Will Apple Kill the iPod Shuffle & Classic?

We noted yesterday that the decision by Apple to move the launch of the iPhone 5 to September/October, which for almost a decade has been the the period dedicated to the iPod and iTunes, could mean that the company may be contemplating leaving the device that triggered its rebirth.

Many, including CNet (opens in new tab) and TUAW (opens in new tab), note that the event doesn't mention anything about the iPod and, with the company's quarterly conference call scheduled for the end of the month, it is unlikely that there will be another launch event in October.

It is likely that only two iPods will survive any potential cull at Cupertino; an entry level iPod and the iPod Touch, mostly because (a) people still buy single-function devices (b) the iPod Touch runs iOS and is the cheapest device to do so.

TUAW mentions an anonymous source which confirmed that two iPod devices will get the boot this year, possibly the Classic and the Shuffle with the Nano falling down in price.

Why would Apple get rid of the iPod? Well, apart from the fact that the family has reached the end of the road (how many ways can you STILL improve a music player after nearly a decade), the market for audio players is slowly dying due to the fact that all smartphones - including the iPhone - come with decent music players.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.