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Google's New Real-Time Analytics Aims At Chartbeat

Google has announced the impending release of a new major feature in its Analytics portfolio, a real time service that will produce reports that show in detail what's happening on any site as it happens.

The service is clearly aimed at Chartbeat and other real time analytics services that have taken the world of analytics by storm, which are paid for services.

The main advantage of real-time analytics is that it allows you to take decisions faster and be more proactive. Google Analytics has been criticised in the past for being slow when it comes to updating, and webmasters still need to wait at least one day in order to get the full picture of how traffic performs on their sites.

The service will be part of the new version of Google Analytics and while it will be rolled out over the next few weeks, users can request early access from Google.

As expected apart from the number of active visitors on the website (spread as new or returning), the dashboard also shows the number pageviews, top referrals and top active pages, but surprisingly Google seems to have left out other statistics like time on site and sources (direct, referrals or search traffic).

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.