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Google Analytics Premium Launched, Will Rival Adobe, IBM Solutions

Internet search giant Google has revealed that it is going to sell one of its analytics service with the vision of helping out online advertisers.

Google Analytics Premium, the service Google is planning to sell costs around $150,000 per year, and it has the ability to provide clients with an enhanced processing power, phone support, as well as the capability to measure the response gathered by a new service only within 4 hours of posting an ad campaign, Amy Chang, director of product management said during an interview, the Business Week reports.

The 13 year old, undisputed king in the global search market is coming up with new service aimed at catering to the needs of large businesses, and eventually lowering their dependence on online advertising.

The free version of Google Analytics enjoys a massive user-base consisting of hundreds of thousands of users. However, with the new features added to its paid version, the company is hoping to see new corporate clients subscribing to the offering.

“Everyone is struggling to get better ad spend. Google Analytics allows everyone across the board on a marketing team to be a data-driven marketer,” Chang said.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.