Mobile phone maker Nokia is reportedly developing an operating system for low-end feature phones.
Sources have told The Wall Street Journal (opens in new tab) that the company is developing a new Linux based mobile operating system code named Meltemi which has been designed for low end phones.
The company has decided to dump Linux based Symbian and build high-end smartphones around Microsoft’s Windows Phone 7 platform. Nokia still has dominance over the low end feature phone market and is planning to maintain that with the new software.
The project, which is being spearheaded by Mary McDowell, Nokia’s executive vice president for mobile phones, also brings to our attention that Nokia is focusing more on software than hardware for its success in the smartphone market.
Nokia’s feature phones division accounts for nearly half of the company’s sales, therefore, the company, apart from transitioning to Windows Phone 7 for high end devices, is also working towards developing a home grown platform for feature phones.
Nokia’s strategy is more or less a reflection of the strategy adopted by Korean consumer electronics giant Samsung, which offers Android based smartphones and devices based on its own Bada mobile operating system.
Analysts believe that companies which have their own mobile platform, like Apple, tend to benefit in the smartphone business as it allows them to offer a comprehensive service eco-system to their smartphone customers.