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Retailers Reduce BlackBerry PlayBook Prices Following Kindle Fire Launch

Barely a day after the online retail giant Amazon Inc. rolled out its hugely anticipated tablet computer Amazon Kindle Fire, a number of U.S based retailers have started introducing a cut down in the price for the PlayBook tablet by the BlackBerry maker Research In Motion.

The PlayBook, which had hit the world wide store shelves in April this year, was originally priced at $499 for the 16GB, $599 for the 32 GB and $699 for the 64 GB variant.

It seems that after a not-so-impressive sales record in the 6 odd months of its existence, and the release of the much awaited tablet device from Amazon, have left retailers with no other choice other than offering the device for a significantly lower price.

According to reports, the PlayBook’s 16 GB, 32 GB and 64 GB variants are available now for only $299, $399 and $499 respectively on Best Buy, Staples and OfficeMax. Meanwhile, Office Depot is also offering the device with a $100 lowered price-tag.

RIM reported a few days back, saying that it had shipped around 200,000 PlayBooks during the recent quarter - less than one-third of what was expected from it during its launch.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.