In a significant development, recently Business Wire, one of Warren Buffett’s Berkshire Hathaway companies, has been awarded with the US patent over the technical process of optimizing and distributing press releases which is a very successful SEO tactic. With this Business Wire has been given the rights to sue every company that has ever optimized press release.
For the users, this step will help to increase availability, ranking and click through rates of press release online specifically in the search engine results according to the company.
Operating since 1961 Business Wire has been a strong force in distribution of press release. And, with the US patent right their power has further been increased by many folds.
On this landmark achievement Laura Sturaitis, the Executive Vice President of Media Services and Product Strategy said (opens in new tab), “Our new SEO patent provides complimentary enhancements to Business Wire’s already powerful press release distribution and measurement services.”
This move, however, has come under much criticism as the patent is over the much exercised “process” and not over any software or new visible technology developed by Business Wire.
In order to get more traffic, submission of press release is a very common SEO tactic. But this will not be possible anymore as there will be a risk of getting sued by Business Wire.