Internet search giant Google Corp. launched last week the latest version of Panda -- the search-algorithm used by the company in order to rank web pages in an incoming search request.
The new update, dubbed Panda 2.5, was however, downplayed by the company as merely one of the many changes it usually carries out in the algorithms every year.
On a casual look, the affects of the changes made by the search giant do not seem to be too far-reaching. However, a handful of sites had lost their rankings, and eventually traffic, following the changes brought into Panda previously.
Meanwhile, Google refrained from disclosing the details of the changes introduced in the latest version of Panda. Neither did it reveal anything regarding what kind of sites, contents and pages were targeted by the update.
“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,” Google stated, according to this SearchEngineLand report.
According to reports, the update was dispatched by the site last week on Wednesday, Sep 28.