Navigation services provider TomTom has launched the International Traffic Foundation aimed at dealing with traffic congestion.
In what seems like a marketing gimmick for its products, the company said that the TomTom International Traffic Foundation will bring together academics, industry experts and policy makers to help solve the problem of rising traffic.
The company said that the non-profit foundation will fund Phds and post-doctorate research into finding new methods of traffic management. The foundation will also be responsible for organising several traffic related events.
"The TomTom International Traffic Foundation is an important step towards our goal of reducing congestion for all, as set out in our Traffic Manifesto," said chief executive officer of TomTom, Harold Goddijn.
"Traffic is a universal issue that impacts the individual, business and society as a whole. The Foundation will bring together the best global thinkers to look at traffic management from every angle," he added.
The company said it will be funding two PhDs and two post doctorate research into traffic management technology per year as a part of its new initiative. The research topics for 2012 include traffic management and vehicle to vehicle and vehicle to server communication technology among others.