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Google Implements 'Trusted Stores Program' to Enhance Online Customer Experience

Google has launched the Trusted Stores program, which allows users to see which online retailers offer the best shopping experience.

According to the company, under the Trusted Stores program, online retailers who pass Google’s consumer satisfaction standards will be able to display a Google branded badge on their websites for people to see their online shopping experience with them will be safe.

Google has already started taking applications from online merchants. The merchants will have to send Google their shipping and customer service data. Google will check the data to see whether the data matches its standards and award the badge accordingly.

“When a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then, if a problem arises with their purchase, they can request Google’s help, and Google will work with the merchant and customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases,” Google said in a blog post (opens in new tab).

Some of the first online retailers to display the Trusted Store badge include, Wayfair,, and Beach Audio.