If reports from Bloomberg are to be believed, Google will launch a new ad format for web based circulars. The advertisements will look very much like inserts from Sunday newspapers.
Google, along with companies like Best Buy and Macy’s, is working to create the first of these ads which will display pictures and larger type. The ads will appear on search result pages of the popular search engine.
During a chat with Bloomberg, Google's vice president of product management Nick Fox said, "Retail in general is a large category for us," Further, he said that "They're trying to understand what the answer is in the digital age to offline print circular. They're trying to understand how to get their online visitors into their stores. And this is our answer to that."
Giving clarification about the idea Fox said that there will be more visual elements used in the ads. The ads will be more social also where there will be a +1 button by which people can share and recommend the ad to their friends. In fact, Google, in order to promote the ads, has launched a website as well.