Apple CEO Tim Cook hosted his first product launch today and totally forgot to launch the product everyone was waiting for.
He did the IOS 5 thing and showed off a new phone sporting an A5 chip - all the hints were there - but then the phone was called iPhone 4s. Durr.
Apple thinks the biggest thing about the phone is that you can speak to it.
Isn't that what phones are for?
Shurely Steve would've called it the iPhone 5.