Steve Jobs, the co-founder of Apple and talismanic former CEO, presided over all of Apple's major product releases until August this year, when he retired facing serious health issues. Steve Jobs even took the stage to present the iPad 2, despite being on medical leave.
There was only one exception, on 8th of June 2009, when Phil Schiller, Apple's senior vice president of Worldwide Product Marketing took on the responsibility of announcing the iPhone 3GS.
However, on 4th of October at 10 a.m. PDT, at Apple's headquarters in Cupertino the new CEO, Tim Cook will be the one to take centre stage and "talk iPhone" at the release of the next-generation iPhone.
Despite the public being used to hearing about Apple's new products from Steve Jobs, at tomorrow's event "a no-show by the Apple co-founder will not be a major disappointment", Reuters suggested in a recent report.
Wall Street analysts are also unsure about whether Steve Jobs is going to be at the side of his successor, Tim Cook, but most agree that an Apple event hosted in the absence of Steve Jobs will not be the same.
Channing Smith, co-manager of Capital Advisors Growth Fund (an Apple stock holding company), said "we'd love to see an appearance, but it's not critical". Whilst Sterne Agee analyst Shaw Wu was more certain, asserting "Steve Jobs will participate."
Steve Jobs remains, however, chairman of Apple's board of directors and most likely his voice will not be disregarded when it comes to the company's future strategy.