Shares of the world's most powerful technology company, Apple, are currently trading at just under $380 a pop, following a sudden dip it endured yesterday as the stock price fell under $360 towards the end of the day; this came after fears that the iPhone 4S - which was launched just a few hours before - might not be enough to prevent rivals from capturing market share at the top end of the smartphone segment.
Apple (opens in new tab), it appears, is trying to attack the Android threat using a three-pronged strategy that uses the iPhone 3GS, the iPhone 4 and the iPhone 4S at the lower, mid and upper echelons of the smartphone market.
Apple cut the price of the 3GS to free, that of the iPhone 4 to $99 and the cheapest iPhone 4S starting from $199, all on a two year contract.
Still, one could argue that Apple's reluctance to launch a 4G version of the iPhone 4S as well as the decision to stick with an obsolete iPhone 3GS could allow rivals such as HTC or Samsung to grapple even more market share.
But then, we expect Apple to swiftly launch the iPhone 5 and retire the iPhone 3GS if the market suddenly slides towards Android (or Windows Phone), a move which will give it a more compelling lineup, one that would comprise of Retina Display handsets with 512MB RAM at least.