AMD's Matt Skynner, corporate vice president and the man in charge of what was once ATI, has taken the to stage at the company's Fusion event in Taipei to demonstrates his company's next-generation 28nm graphics chips.
As part of his keynote speech - entitled 'Enabling the Best Visual Experience,' in typically understated manner - Skynner showed off a mini-PCI Express version of a 28nm Radeon GPU running in a laptop and delivering impressive framerates in BioWare's Dragon Age 2.
"AMD strives to be at the forefront of every key inflection point in graphics technology, as demonstrated by our leadership in everything from process node transitions, to adoption of the latest graphics memory," Skynner crowed from the stage. "Our pace-setting transition to the 28nm process node, coupled with new innovations in our underlying graphics architecture, is already generating excitement among the ODM community here in Taipei this week."
The fact that AMD has been working on 28nm parts is no surprise: process shrinkage is one of the driving forces behind performance and efficiency improvements in semiconductor design, and until the logical limit of silicon is reached there is likely no end in sight.
By getting its products to a demo-ready level first, however, AMD steals a lead on its rival Nvidia which isn't expected to launch its own 28nm graphics chips until December this year or January the next.
It's not all cut and dried, though: while Skynner was happy to show the technology off and make reference to the ODM - Original Design Manufacturer, companies which produce device designs for customers to rebadge - community's excitement surrounding the product, he failed to commit to a firm launch date for the chips.