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Microsoft Announces Xbox Live TV, Content Providers Identified

Windows maker Microsoft has unveiled the highly awaited Xbox Live cable TV service, which is scheduled to be launched this holiday season.

In a press release, the company announced that it has struck deals with cable programming providers all over the world, to offer cable programs on Xbox 360 gaming console’s Xbox Live online entertainment platform.

The company said that it roped in nearly 40 percent cable content providers to deliver content for Xbox Live. In the United States, the company has partnered with Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy.

Microsoft said that it plans to launch the service in 20 countries around the world during the upcoming holiday season.

“Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.

“Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless” he added.