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Best Buy Cancels $99 HTC Flyer Orders Citing Incorrect Pricing

Retailer BestBuy admitted to a blunder on its online shopping website when the company, for a brief period, started offering the HTC Flyer tablet for $99.

According to PC Mag (opens in new tab), the company had announced on Wednesday that it was slashing the price of the Android based tablet device from $499 to $299.

However, instead of updating the price as was decided, the company labelled the product with a $99 price tag, causing surprise and order frenzy among HTC fans. Best Buy failed to inform about the number of people who ordered the device due to the reduced price tag but said that the orders would be cancelled.

“The HTC Flyer (SKU 2390524) was incorrectly priced at $99.99 on and in some of our stores,” the company said.

“This error has been corrected on and our stores have posted a correction notice at their locations. orders that were placed at the $99.99 price will be cancelled. Best Buy will not be price matching the $99.99 price on the Flyer, nor will the HTC Flyer be available for $99.99,” Best Buy added.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.