Retailer BestBuy admitted to a blunder on its online shopping website when the company, for a brief period, started offering the HTC Flyer tablet for $99.
According to PC Mag (opens in new tab), the company had announced on Wednesday that it was slashing the price of the Android based tablet device from $499 to $299.
However, instead of updating the price as was decided, the company labelled the product with a $99 price tag, causing surprise and order frenzy among HTC fans. Best Buy failed to inform about the number of people who ordered the device due to the reduced price tag but said that the orders would be cancelled.
“The HTC Flyer (SKU 2390524) was incorrectly priced at $99.99 on Bestbuy.com and in some of our stores,” the company said.
“This error has been corrected on Bestbuy.com and our stores have posted a correction notice at their locations. Bestbuy.com orders that were placed at the $99.99 price will be cancelled. Best Buy will not be price matching the $99.99 price on the Flyer, nor will the HTC Flyer be available for $99.99,” Best Buy added.