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Rdio Ups Ante With Free Music Streaming

Free online music provider Rdio Inc. is coming up with a brand new offering, aimed at allowing music enthusiasts to get the most out of free online music streaming without any advertising, the company announced.

Rdio came into being over a year ago in August 2010, and was started by one of the founders of the massively popular VoIP service provider Skype Technologies.

The move taken by the company, according to industry experts, could have far reaching impact on its raging battle against more established rivals such as Pandora Media Inc. and Spotify Ltd.

Rdio has been battling it out with these brands for customers right from the early days of its existence.

The company allows users to access the free service for a limited amount of music every month, and the access is only valid to be used in PCs. Rdio’s paid-plans however, allow users to stream music to their smartphones and other mobile devices.

“Free music with no ads is very distinct from what everyone else is doing,” Drew Larner, chief executive officer of Rdio, said in an interview, reports Bloomberg news.

“We know when people use Rdio they get hooked. That’s the bet we are making,” he added.