Google and Samsung delayed the launch of their new products, scheduled to be unveiled on October 11, due to the death of Apple cofounder and ex-CEO Steve Jobs.
Both the companies had already sent out invitations for the event to be hosted in San Diego. While Google was expected to unveil its latest edition of Android OS family line - the Ice Cream Sandwich, Samsung was reportedly planning to launch its new Samsung Nexus Prime during the same event.
The decision, as revealed by a Samsung spokesperson, was not taken due to any technical problems.
Steve Jobs, the legendary figure, also known as the father of new-age personal computers, along with massively popular products such as the iPhone, iPad, and Mac passed away last week.
"We decided it was not the right time to announce a new product while the world was expressing tribute to Steve Jobs's passing," Kim Titus, the spokesperson for Samsung, said in a telephone interview, Times of India reports.
"The industry has never lost such an iconic figure. Obviously we were well down the path but decided this was the right thing to do," he added.