Starbucks has unveiled a brand new, free Wi-Fi service which will allow its customers to connect to the Web with just a single click on the mouse, meaning they no longer need to become a member of the coffee chain’s loyalty program for accessing the Internet, the company announced on a proud note.
Anyone with a Wi-Fi enabled device - such as a laptop, smartphone, tablet or handheld gaming console etc. can take advantage of this new service, the company stated.
The new free service will be offered all across 650 company owned outlets throughout the UK. Prior to this new simplified service, customers needed to enter a username and password in order to connect to the Internet.
According to Starbucks, the reason behind such a service is partly in order to make web-surfing more convenient for its international customers.
"Our customers told us that they liked our free Wi-Fi, but they wanted it to be easier and faster to access," explained Brian Waring, vice-president of marketing & category for Starbucks UK & Ireland, Caterer and Hotelkeeper reports.
"This summer the UK will have millions of visitors from around the world for London 2012 and they'll be able to stay in touch with a single click in Starbucks. This is one of many ways we're getting ready to welcome them,” he added.