The price of the HTC Sensation XE with Beats audio has fallen to a staggeringly low £21.50 per month on a two year contract at O2 (via Dialaphone).
The phone comes with free delivery, one month free insurance, 100 minutes, 500MB mobile internet, 500 texts and unlimited Wi-Fi courtesy of O2.
With a total cost of ownership of £516, this deal is around 30-odd pounds more expensive than having just a SIM-unlocked Sensation XE smartphone.
At 151g and measuring 11.3mm thick, the handset is the followup to the Sensation and comes with a 4.3-inch 960x540 pixel capacitive screen.
It packs a powerful punch thanks to a dual core Qualcomm Snapdragon SoC clocked at 1.5GHz, 768MB RAM, 4GB internal storage, an eight megapixel rear camera with full HD recording, a VGA front facing one, Wi-Fi, Bluetooth 3.0, DLNA, Beats Audio sound and earphones, a 1730mAh battery and runs on Android 2.3.4 Gingerbread with HTC's own Sense UI.
The Sensation XE comes with a distinctive red and black colour scheme plus a unique custom-made Beats headset.
Expect the phone to take over the original Sensation fairly quickly and become one of the more popular alternative handsets to Apple's iPhone 4S with prices falling to less than £20 per month in the first half of 2012.