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£469.95 Sony Bravia KDL40EX503 40-inch LCD TV with Freeview HD

The BRAVIA KDL40EX503 HD Ready LCD TV a fantastic new addition to the LCD line-up from Sony that is equipped with visual enhancement technologies that would take your living room entertainment experience to the next level.

The 100Hz Motionflow technology from Sony lets you view fast moving action such as sports events, action movies and play action games, racing games, etc. without the blur you can see with standard 50Hz TVs.

Sony KDL40EX503 displays picture at 1080p, Full HD resolution. A further picture enhancement is achieved through the Ambient Sensor. The sensor automatically adjusts the brightness to create the ideal viewing atmosphere and save power.

Sony has put in optical digital output and speaker off facility that lets you integrate the TV with your home cinema system. The built-in digital amplifier with S-Force Front Surround gives a powerful sound by TV standards and Steady Sound adjusts the volume to balance out loud commercials.

The KDL40ex503 features a Wireless Ready LAN for easy Wi-Fi connection to your home network system (all you need to do is add a wireless adaptor or USB dongle) and it will let you enjoy seamless internet TV. By including Freeview HD, Sony has facilitated all the users with ready entertainment right out of the box.

The LCD TV comes with 4 HDMI ports, a USB port, 2 SCART sockets and other connectivity options.

Richer Sounds has the Sony Bravia KDL40EX503 40-inch LCD TV with Freeview HD on offer for £469.95.