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Google Sees Increase in US Search Market Share; 65.3% for September

New comScore data reveals that search engine giant Google increased its US search market share to 65.3 percent in September.

According to an article on Bloomberg, the company increased its share from 64.8 percent in August to 65.3 percent in September.

During the same period, Yahoo saw its market share slip below 16 percent. The struggling Internet giant came in at number two; its share declining from 16.3 percent to 15.5 percent.

Meanwhile, Microsoft’s Bing search engine remained unchanged and held strong in third place with a market share of 14.7 percent. Bing has seem some gains thanks to the company's search partnership with Yahoo. Bing powers the searches made via Yahoo which allows Yahoo to reinvent itself as a premium content company. Both companies benefit from the partnership.

Google’s entire revenue model is largely based on its search engine market share, which brings in money from advertisements.

“We believe core search is holding up well, and display and mobile continue to deliver outsized growth,” said JPMorgan Chase & Co. analyst, Doug Anmuth.