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Netflix Abandons Qwikster Plans, Reunites DVD & Streaming Businesses

On-demand online movie provider Netflix has confirmed that it is not going ahead with the proposed move of separating its dvd-by-mail business from its online streaming service.

Earlier, the company had announced that it intended to introduce a renovation in its business model, as well as an increase in the prices for its services. As a part of this renovation, Netflix announced that it was killing its massively popular $10 a month package deal, which provided users with a one-at-a-time DVD plan, as well as unlimited movie streaming.

In addition, the company said that it was going to impose a 60 percent hike in the prices for these services. Needless to say, both these decisions did not go too well with the customers, and the company was subsequently subject to some quite intense criticism coming from various corners.

But, in a latest revelation, the company has confirmed that it is abandoning those renovation-plans.

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,” Netflix CEO Reed Hastings wrote in a blog post (opens in new tab).

“This means no change: one website, one account, one password… in other words, no Qwikster,” added the CEO.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.