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Subscription-based Website Carmine Gets VC Investment From Accel Partners

Carmine, the provider of a "subscription-based beauty discovery service", announced today the launch of its UK website as well as an undisclosed amount of funding from Accel Partners.

The website (opens in new tab) offers to its users a subscription based service that allows them to discover and test products from what Carmine calls "some of the most popular and upcoming brands".

Users signing up will get five beauty product miniatures to sample each month. The catch of course is that there's a monthly £10 subscription fee that doesn't include P&P.

That said, there are three different plans to choose from and we're told that users will get a discount for longer subscriptions. They will also be able to answer questions in a quiz to provide a more personalised service.

“With our new service,” says Michiel Kotting, Carmine’s CEO and Founder, “we hope to delight consumers with new finds and all kinds of perks, while providing brands with a powerful way to engage with beauty addicts”.

Global venture firm Accel Partners, which invested in Facebook, Etsy, and Wonga in the past, is funding Carmine’s series A. Carmine's service is slightly similar to Groupon except that there's no subscription fees in the latter but a one-off payment for each product/service purchased instead.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.