Cunning Microsoft - an outfit that knows a thing or two about annihilating competitors - sniffs an opportunity in RIM's current BlackBerry woes to plug its own Windows Phone 7 Mango phones.
The firm is offering 25 of its new-fangled phones to BlackBerry users who feel the urge to publicly complain about their gadget's reduced functionality as RIM's network woes rumble on.
A volish evangelist, Ben Rudolph, announced the competition on Twitter. Rudolph tweeted:
‘#DearBlackberry users: frustrated w/ your BB? I want to help! Tell me y u want 2 upgrade 2 a #windowsphone - I've got 25 to give away.’
Certainly, handing out 25 free handsets is hardly going to make a big dent in Microsoft's bank balance, and the resulting publicity is well worth the insubstantial investment, it seems - especially since many users replying to the feed are also dissing Apple's iOS 5 update which is running into the usual sorts of problems.
One writes: "The iOS 5 upgrade is a disaster. Erased all my contacts. They're not in any "cloud." I just became a Windows Phone customer."
Another says: "BB, you left a really bad taste in my mouth, Apples are sour and I hate Icecream Sandwiches. Give me Mango."
However, the author of this particular tweet, chriskhalil, - like a few of the others - has never tweeted anything before, this being the only utterance 'he's' ever made on an account seemingly set up expressly for the purpose of this Tweet. Suspicious? You betcha.