We will probably see movies available via Apple's iCloud in a few months time, according to a recent report from the Los Angeles Times.
Apple will be in the intriguing position of being an ally and competitor to a similar venture known as Ultraviolet, which is backed by most Hollywood studios, and is launching its first films available on the cloud this week.
The LA Times report, quoting sources that wish to remain anonymous, reveals that Apple's representatives are in negotiations with studio officials to offer iPhone and iPad users the possibility of buying movies through iTunes, which they could then access through any device via iCloud.
This service is expected to be available in early 2012, or even by the end of this year. Studios are very interested in boosting movie purchases and are eager to join Apple in the venture of bringing more options to users.
"This is going to be a huge boost to a struggling online movie business," said Arash Amel, digital media research director for IHS.
So far, iCloud allows users to access on their devices music, photos and multimedia content stored on Apple's servers, but not movies. For the first 5GB this service is free, though users have to pay for additional storage.
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