Skip to main content

Apple planning Movies over iCloud for iPad and iPhone 4S

We will probably see movies available via Apple's iCloud in a few months time, according to a recent report from the Los Angeles Times (opens in new tab).

Apple will be in the intriguing position of being an ally and competitor to a similar venture known as Ultraviolet, which is backed by most Hollywood studios, and is launching its first films available on the cloud this week.

The LA Times report, quoting sources that wish to remain anonymous, reveals that Apple's representatives are in negotiations with studio officials to offer iPhone and iPad users the possibility of buying movies through iTunes, which they could then access through any device via iCloud.

This service is expected to be available in early 2012, or even by the end of this year. Studios are very interested in boosting movie purchases and are eager to join Apple in the venture of bringing more options to users.

"This is going to be a huge boost to a struggling online movie business," said Arash Amel, digital media research director for IHS.

So far, iCloud allows users to access on their devices music, photos and multimedia content stored on Apple's servers, but not movies. For the first 5GB this service is free, though users have to pay for additional storage.

You can win an iPhone 4S by entering our competition - which ends on the 21st of October - here

Radu is the founder of, and has worked as a freelance writer for ITProPortal, as well as having been blogging around since 2004. He is interested in anything Apple as well as gaming and mobile applications.