Computer maker Dell has observed that technology is becoming more central to organisations’ core operations.
Dell founder and CEO Michael Dell said in his keynote to the Dell World conference that the shift in how companies look at technology has made the company more focused in churning on consumer products and services, The Wall Street Journal (opens in new tab) reported.
Dell claimed that businesses were relying more and more on technology in order to solve the problems that arise. He also observed that businesses were focusing more on social media, mobile devices and cloud computing.
"IT [information technology] and business process are really linked from here on out," Dell said. "Just running applications and infrastructure is really not enough. We must become business strategists and understand what the real drivers are that impact organisations and help organisations move forward."
Dell also informed that the company had invested more than $1 billion this year alone in broadening the reach of its business. The investments the company had made were now delivering end to end solutions to customers, he said.
“We're committed to continuing to listen to our customers and deliver flexible solutions that truly address the problems they are trying to solve each day,” Dell said.