eBay is adopting new image-recognition technology for its mobile offerings that will allow the shoppers to click photos of items they covet, for example a pair of nice shoes some friend is wearing, which an eBay application will match up with similar items on eBay.com for sale.
The CEO of eBay.com John Donahoe on Wednesday at the X.commerce conference in San Francisco said that by the end of the year eBay plans to roll out this feature reports USA Today.
The San Jose, California based online marketplace operator is yet to decide which of the eBay’s application will have the feature. The company is currently offering eBay Mobile, fashion app and several others.
Also, whether the feature will only work for clothing and accessories or eventually it will be found on any products on eBay is still not clear.
Currently, a somewhat similar feature is available in the fashion section of eBay.com which allows the shoppers to see clothing and also bags resembling the products they have seen out of the site.
The soon to be introduced feature of eBay is also quite similar to Google’s Google Goggles smart phone app through which the users can take photos of text or certain types of objects and then searches on the web.