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Samsung Working on New Version of Bada Operation System for Mobile Phones

Samsung has revealed that the company is working on the next version of its Bada mobile phone platform.

According to an article (opens in new tab) on Business Week, Lee Ho Soo, the head of Samsung’s Mobile Solutions Center, said the company will continue to evolve the Bada platform to offer its customers much more than they already have.

Samsung has adopted a multiple platform strategy for its mobile phone business. The company makes smartphones based on Google’s Android operating system, Microsoft’s Windows Phone 7 platform and its own Bada operating system.

“It must continue to evolve. We’re doing a lot of things to provide more for users of Bada-based phones,” Ho Soo said.

Samsung is now focusing more intently on Bada since Google announced its plans to acquire Android mobile phone maker Motorola for $12.5 billion. Analysts believe that since Motorola will be acquired by Google, it would get special access to Android than any other Android hardware partner.

Samsung seems to be of the same view, but the company has refrained from making any public comment on the acquisition, which is yet to get regulatory approval.