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Apple Most Valued Brand According to European Brand Institute

Apple Inc., the brand that changed the value of ‘i’, is the most valuable global brand, the European Brand Institute said. Apple beat Coca-Cola Co. to achieve this new status.

With a brand value of 69.7 billion Euros ($96 billion) Apple Inc. topped the list released by Vienna-based institute. The study covered more than 3,000 companies in 24 countries.

The study placed Microsoft Corp. just ahead of its rival Google Inc., at the third spot.

The Institute that compiled global ranking for the first time said that in term of value the North American brands are performing twice as well as their European counterparts.

In the ranking, the top 10 brands were all based in the U.S. In Europe, world’s largest luxury goods maker LVMH Moet Hennessy Louis Vuitton SA retained its position as the most valuable brand and it was ranked 15th globally.

The second and third rank holders are Vodafone Group Plc, world’s biggest mobile-phone operator, and Anheuser-Busch InBev NV, maker of Budweiser and Stall Artois respectively.

Nokia Oyj topped the European list in 2009 and last year it captures second position but this year it dropped to 14th rand in Europe and 45th globally.