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73% of iPhone 4S Buyers Upgrade from Older iPhone Models

According to a new survey, almost three-quarters of iPhone 4S customers were already iPhone loyalists while 19% of buyers opted for the model with the top 64GB storage capacity, Apple Insider (opens in new tab) reports.

Apple has developed its brand loyalty over the years with 38% of users upgrading to the next iPhone model in 2008, and 56% in 2009. iPhone 4 remains however the model met with the highest anticipation by Apple users, as reports show that 77% upgraded after its release in 2010, according to surveys conducted by Piper Jaffray.

Gene Muster, analyst for Pipper Jaffray, details figures regarding customer loyalty and compares iPhone and Android brand power. He notes that only 47 % of Android platform users intend to upgrade within the Android range, while 94% of Apple users declared their intention to stick to an iPhone.
The recent survey showed the users' preference for the lowest capacity iPhone 4S. 49% of the customers decided to pay $199 for 16GB iPhone 4S, while 32% of them chose the 32GB version for $299.

The sales graphic indicates the first weekend of availability for iPhone 4S seemed to be record-breaking. Gene Munster predicts sales of between 2 million and 2.5 million units.

You can enroll in our competition to win an iPhone 4S by answering a very simple question before the 21st of October. Terms and conditions as well as the other details are here.

Radu is the founder of, and has worked as a freelance writer for ITProPortal, as well as having been blogging around since 2004. He is interested in anything Apple as well as gaming and mobile applications.