Advertising giant Google has announced its latest raft of product closures as part of its continued 'streamlining' process, with Buzz, Jaiku, and Code Search all for the chopping block.
The announcement comes shortly after Google boss Larry Page announced to investors that product closures would continue. "We have to make tough decisions about what to focus on, or we end up doing things that don’t have the impact that we strive for," Page claimed during his most recent earnings call. "We’ve begun the process of shutting over 20 different products, including SideWiki, Google Pack, Google Notebook, and Fast Flip - and we’ll continue to simplify and streamline our products going forward."
The latest products for the chop include: Buzz, the company's ill-fated attempt to take on Twitter; Jaiku, the company's other ill-fated attempt to take on Twitter; iGoogle's social features, which will be replaced with Google+ integration; the University Research Programme for Google Search, which allowed selected academics API access to search results; and Code Search, a service which allows programmers to find handy open-source source code snippets across the web.
The closures will take place on the 15th of January 2012, joining Google Labs, the Google Translate API, and other Google services on the scrapheap of history as the company looks to concentrate on its Google+ social networking service.
In addition, the Boutiques.com and Like.com websites previously operated by Google have been subsumed into Google's general product search function - once known as Froogle.
"Changing the world takes focus on the future, and honesty about the past," claimed Google veep Bradley Horowitz of the closures. "We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome."