Google launched its first ever advertising campaign for online safety in collaboration with Citizens Advice Bureau (CAB).
The two organisations by using various means and methods, like using adverts in newspapers, on public transports and online, will try to encourage users to adopt secure passwords, log out of web browsers and computers after using them and also to adopt more complex ways to sign in their email accounts which is known as “two-factor authentication”.
The campaign also focuses on child protection and use of ‘cookies’ in web browsers. This is the first campaign by Google, which is promoting something different than products such as web browser Chrome. The campaign is primarily funded by Google in consultation with CAB.
The CAB’s Chief executive, Gillian Guy, said, “Information’s a powerful tool for preventing problems from arising in the first and safety, personal data and identity theft are among the top concerns of people of using Internet” reported PC Advisor (opens in new tab).
The campaign which is named as “Good to Know” is accompanied by a website (opens in new tab).
Anthony House, Google’s Communication and Policy Manager said that even though every user wants to stay safe online but many users are not really confident about their knowledge of safety.