Viewsonic is upping the ante in the race to become the most prominent Apple iPad rival on the market and has chosen the easiest way to do it; by launching a tablet that has almost the same hardware as the Apple iPad with some minor improvements.
Say hello to the ViewPad 10e, one which is already available on preorder from Argos (opens in new tab) at £199.99 with an expected release date in November.
Like the original Apple iPad, the device comes with an ARM-based Cortex A8 SoC (this one reaches 1GHz), a 9.7-inch IPS LCD display with a 1024x768p resolution, a 5400mAh battery, Wi-Fi and Bluetooth.
When it comes to design, the ViewPad 10e, is not unlike another now-defunct iPad 2 rival, the HP TouchPad, with its wide bezel and charcoal colour scheme.
But Viewsonic improves on Apple's design by introducing a mini HDMI and a microUSB port, a microSD card slot, twice the onboard memory (at 512MB), a front facing 1.3-megapixel camera, a pseudo 3D interface called Viewscene 3D.
The ViewPad 10e will almost certainly run Android 2.3 Gingerbead rather than Honeycomb. It would be interesting to see how it fares against other tablets around this price when it comes to build quality.