Skip to main content

Knitcraft Under Scrutiny After Claiming Steve Jobs Purchased Several of its Mock Turtlenecks

After interviews with Knitcraft founder Bernhard Brenner and Vice president Mary Bergin who gave the impression that Steve Jobs, the late Apple Inc. co-founder, bought his trademark turtleneck sweaters from Knitcraft, executives of the company have started distancing themselves from the comments.

Ever since the interview, the Winona-based retailer has faced criticism for making up a story to stimulate product sales. On this, Bergin claims they never made any claim that Jobs was a customer.

”We have never been in touch with Jobs," said Bergin, as reported (opens in new tab) by the Minneapolis Star Tribune.

"We, like everyone, have seen on the Internet for years that he wore our product. But we don't know who said it," she added.

But the demand for the St.Croix mock turtleneck, on back-order at Knitcraft after the death of Jobs, is high.

On October 6th, the New York Post interviewed Brenner who was quoted as saying, "The man made quite an impact, even outside of computers."

The company, according to Brenner, sold 12 of the St. Croix mock turtleneck shirts a year to Steve Jobs.